The Harry Walker Agency, a WME Company
I support a roster of high-profile clients through sales copywriting for web and email marketing campaigns. Clients include world leaders, celebrities, bestselling authors, academics, and tech innovators. I turn complex topics into exciting and readable sales copy.
Sales & eCommerce Copywriting
I executed a long-term content creation strategy that resulted in a 14% increase in contracts secured for 350+ participating clients. The sales copy I created bridged clients with bookings through personable, SEO-forward copy that is repurposed in social media, email marketing, and B2B campaigns.
SEO Meta Descriptions
I revitalized our public-facing speaker database, writing compelling and clickable meta descriptions for 650+ client profiles that highlight key content to drive sales inquiries. This copy is now used in every aspect of the company’s social media, paid search, and email marketing campaigns.
Web Design for Inbound Marketing
I was brought in to unblock a key web design project, and fast-tracked design conversations while leveraging past work. I shepherded a successful launch that set the bar for future agency website aesthetic and functionality. In addition to creating a night-and-day improvement to user experience, I wrote informative and engaging SEO copy and redesigned the company’s key contact form.
This webpage is now the centerpiece of an ongoing integrated marketing campaign, and has become one of the highest-performing inbound marketing tools.