ALLY CAREY | Copywriter & PM

Content Marketing

Lion Brand Notebook | The Lion Brand Yarn Co. Blog

I created over 150 blogs for Lion Brand that expanded the company’s brand impact, built trust and community with customers, and improved SEO while driving sales. Using proven SEO strategies, I wrote product descriptions and announcements, lifestyle and educational content, celebrity profiles, and more for the blog. While the company’s content averages 10K-20K views, my pieces regularly received 50K+ views. Years later, my posts remain some of the top-performing content on the site, generating long-term SEO value.

A smiling child with pink glasses is wearing a tie-dyed tee shirt with a brontosaurus on it. They have white skin, short brown hair, and are wearing a light blue knit hat.
Lion Brand Yarn Co.
Join The #HatNotHate Campaign: Donate A Hat

If you read about our new #HatNotHate campaign to end bullying, then you might be wondering how to get involved. To participate, you can donate a hat!

263K+ Views
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A model wearing a chunky cream sweater with big square pockets and tassels stands with her hand on a railing, looking out at the water. She has white skin and shoulder-length brown and blonde hair.
Lion Brand Yarn Co.
5 Trends You’ll Find In This New Fall Collection

We’ve assembled this list of 5 of the hottest trends you can find in Two of Wands new Fall collection, to keep your crafting on point.

187K+ Views
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A model is standing in serene water wearing a red chunky sweater, gold jewelry, and a black beret. She has white skin and short blonde hair, and is crossing her arms.
Lion Brand Yarn Co.
Lion Brand Colors Of The Year: 2018

We’re teasing our Colors of the Year for 2018. 12 extraordinary colors, to whet your appetite for everything the New Year holds in store.

174K+ Views
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A skein of dark orange yarn has a white label wrapped around the middle that says 'ZZ Twist'.
Lion Brand Yarn Co.
Take Zz Twist Yarn For A Spin + 6 Patterns

Have you tried our ZZ Twist Yarn? This new yarn was created with crocheters in mind, but it’s got qualities any crafter will love. What makes it so special is the twist.

140K+ Views
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A smiling child stands with their arms held up triumphantly. They have white skin and green hair, and wear a hot pink tutu skirt and a blue knit cap.
Lion Brand Yarn Co.
Use Crafting To End Bullying: #HatNotHate

Whether you want to make one for yourself, gift to a friend, or organize a #HatNotHate hat-making party, let’s use crafting to end bullying.

139K+ Views
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A cake of yarn that is colored cream, pink, and lavender ombre. A white label is wrapped around the middle that says 'Mandala'.
Lion Brand Yarn Co.
Mandala: What’s in a Name? + 4 Free Patterns!

Mandala comes in delicious cakes that has bewitched the hearts of crafters. To find out more about the name, and the circles that inspired us, read on!

112K+ Views
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The Harry Walker Agency, a WME Company

A person is seated in a stylish room, holding a notebook and pen, and speaking into a fancy microphone.

I orchestrated the launch of the company’s first blog. This complex digital marketing project included back and front end design for elegant and effective UX design. I leveraged keyword and competitor research to write relevant, SEO-rich blog content to expand the company’s web presence as an industry leading brand.