At The Harry Walker Agency, a WME company, I deliver high-velocity sales copy and curate 360 degree solutions to the organization’s most pressing problems. I’ve streamlined cross-team communications, orchestrated the company’s blog launch, and managed the redesign for key sales webpages.
Sales Copywriting
I support a roster of high-profile clients through sales copywriting for web and email marketing campaigns. Clients include world leaders, celebrities, bestselling authors, academics, and tech innovators. I turn complex topics into exciting and readable sales copy.
eCommerce Copywriting
I executed a long-term content creation strategy that resulted in a 14% increase in contracts secured for 350+ participating clients. The sales copy I created bridged clients with bookings through personable, SEO-forward copy that is repurposed in social media, email marketing, and B2B campaigns.
SEO Meta Descriptions
I revitalized our public-facing speaker database, writing compelling and clickable meta descriptions for 650+ client profiles that highlight key content to drive sales inquiries. This copy is now used in every aspect of the company’s social media, paid search, and email marketing campaigns.
Content Marketing
I orchestrated the launch of the company’s first blog. This complex digital marketing project included back and front end design for elegant and effective UX design. I leveraged keyword and competitor research to write relevant, SEO-rich blog content to expand the company’s web presence as an industry leading brand.
Web Design for Inbound Marketing
I unblocked a key web design project while leveraging past work. I shepherded a successful launch that set the bar for future agency website aesthetic and functionality. This webpage is now the centerpiece of an ongoing integrated marketing campaign, and has become one of the highest-performing inbound marketing tools.
Project Management
I streamline and optimize processes, design complex, multi-phase projects, and support actionable strategies for execution (and celebration!). I facilitate big-picture conversations, compassionately identify pain points, and deliver above-and-beyond end-products.
Process Improvement
I refined existing processes to increase efficiency among seasoned team members. I scaled team workflow alongside company growth, streamlining our processes to increase asynchronous work and remove bottlenecks.
Internal Communications
I built a data-driven feedback system for inter-team efficiency and communication. Through the launch of cross-team collaborations, survey tools, and meaningful project updates, I established solid metrics for what cross-team support is most impactful.
Documentation
I created onboarding documentation to increase accessibility and ease the learning curve for new hires. I championed and led organization-wide use of readable documentation and meeting agendas.